28 February - 01 March, 2017
Grand Millenium, Kuala Lumpur, Malaysia

Simon Phillips


Regional Admissions Director (South East Asia)
Les Roches and Glion


4:55 PM [Case Study] Understanding the Changing Expectations from Parents and Students to Drive Highly Effective Student Recruitment Campaigns in Asia


Rank and brand are still important, but more and more students are asking, what is my return on investment? Today, parents, students and career advisors are carefully assessing higher education options and weighing up the real return of their investment including career prospects, multicultural exposure, campus experience, alumni network and of course, career prospects.

With over 16 years’ experience in leading successful international student admissions campaigns and enrolling students into higher education institutions in Australia, Singapore, USA, UK, Switzerland, Spain and China, Simon will share some practical insights on the changing expectations of students and how he prepares strategies and action plans to recruit more students through better designed more personalised and targeted campaigns.
  • What defines the millennia’s return of investment on higher education? And who is really making the final decision?
  • Collaborating with career services offices and decision influencers to customize and personalise student outreach programs
  • Capturing diversified marketing channels to maximise the touch points with the students
  • Forming strategic engagement with community and academia to enhance branding

5:25 PM [Panel Discussion] Towards a University of Choice –Improving Student Recruitment Strategies in a Highly Competitive Market

  • Decoding and meeting student’s expectation for a 21st century university
  • Nurturing the reputation: what are other major values besides ranking?
  • Redefining and strengthening your institution’s unique value proposition offering to the students
  • Evaluating targeted recruitment and lead conversion strategies
  • Leveraging Omni-channel marketing to nurture touch points with the students


Check out the incredible speaker line-up to see who will be joining Simon.

Download The Latest Agenda