Simon PhillipsRegional Admissions Director (South East Asia)
Les Roches and Glion
Simon has been employed in the international higher education sector since 2000. During this time, he has worked in management and senior management roles in marketing and sales across the public and private sector, university and pathway colleges for Australia, Singapore, Switzerland, Spain, China, UK and USA.
His expertise in the higher education industry includes sales and marketing, student recruitment, business development, admissions, market research, marketing communications, public relations, product development as well as digital and social media.
During his career, he has worked in 25 different source markets globally (mostly in Asia) and developed and implemented some highly successful marketing plans for both international and domestic student recruitment using B2C, B2B strategies, advertising and promotion (print and outdoor), public relations, e-marketing and robust customer relationship management tools as well as marketing automation tools and direct channel management.
4:55 PM [Case Study] Understanding the Changing Expectations from Parents and Students to Drive Highly Effective Student Recruitment Campaigns in Asia
Rank and brand are still important, but more and more students are asking, what is my return on investment? Today, parents, students and career advisors are carefully assessing higher education options and weighing up the real return of their investment including career prospects, multicultural exposure, campus experience, alumni network and of course, career prospects.
With over 16 years’ experience in leading successful international student admissions campaigns and enrolling students into higher education institutions in Australia, Singapore, USA, UK, Switzerland, Spain and China, Simon will share some practical insights on the changing expectations of students and how he prepares strategies and action plans to recruit more students through better designed more personalised and targeted campaigns.
What defines the millennia’s return of investment on higher education? And who is really making the final decision?
Collaborating with career services offices and decision influencers to customize and personalise student outreach programs
Capturing diversified marketing channels to maximise the touch points with the students
Forming strategic engagement with community and academia to enhance branding
5:25 PM [Panel Discussion] Towards a University of Choice –Improving Student Recruitment Strategies in a Highly Competitive Market
Decoding and meeting student’s expectation for a 21st century university
Nurturing the reputation: what are other major values besides ranking?
Redefining and strengthening your institution’s unique value proposition offering to the students
Evaluating targeted recruitment and lead conversion strategies
Leveraging Omni-channel marketing to nurture touch points with the students